A symbol of emotional liberation

By the end of 2024, we envision rage room brand transforming into a cultural movement that encourages emotional expression and self-awareness.

A letter from the founder

Greetings! I want to invite you into the heart of an idea that sprouted from the very core of my own experiences. It’s a story of frustration, curiosity, and a burning desire to shatter the stereotypes that society tries to mold us into.

I’ve danced to the tune of conformity more times than I can count. The world seems eager to hand me a script—to tell me how to dress, what to do, how to talk, and even how to feel. But amidst this sea of expectations, I harbor a relentless curiosity about the world. I yearn to explore, question, and challenge everything I’ve been told.

You see, the inspiration for Rage Room wasn’t born out of thin air; it emerged from the depths of those moments when I felt the world pressing in on me. Those instances when frustration bubbled up within me, demanding release—a scream, a shatter, a way to make the intangible tangible. Yet, society imposes decorum, restricts our primal urge to express, even when our emotions are screaming for an outlet. We’ve all been there, wanting to break free both figuratively and literally.

And yet, life isn’t always a canvas for uninhibited expression. We’re expected to be composed, polite, and “ladylike.” Our emotions are expected to fit neatly into predefined boxes. But how many times have you wanted to scream in frustration, to transform that pain into something tangible? How often have you felt the urge to rebel against those norms that try to keep your emotions locked away?

These questions brewed within me, pushing me to seek an outlet—a space where emotions weren’t just welcome, but celebrated. That’s when the idea of Rage Room was born. It’s a place where curiosity meets catharsis, where smashing away the barriers of conformity becomes an art form. It’s where you can wield a sledgehammer not as an act of destruction, but as a declaration of your right to be unapologetically yourself.

Now, let’s delve into the heart of self-awareness and stress relief, the underpinnings of the Rage Room experience. The path to emotional liberation starts with acknowledging how you feel. You step into the room, a raw canvas, and as you wield that sledgehammer, you’re acknowledging your stress, your anger, your frustration. This awareness is the first step to healing.

Stress relief is a vital cog in the machinery of our lives, yet it often remains elusive. With the advent of Rage Room, stress relief is no longer just a concept but an experience, a tangible reality. As you obliterate a vase or shatter a glass, you’re not merely destroying objects—you’re breaking free from the chains of stress. The physical act becomes a metaphor for the emotional release you’re experiencing. You’re not just demolishing; you’re rebuilding yourself in a stress-free mold.

Rage Room is this very sanctuary—an arena where smashing, bashing, and letting go collide in a symphony of emotions. It’s not about encouraging violence, but about recognizing that emotions are a part of us that deserves expression. Think of it as therapy through demolition, where a sledgehammer becomes your tool of release and the debris becomes your canvas.

Imagine stepping into a room where the symphony isn’t one of hushed whispers, but of shattering glass and the resonance of emotions being set free. In that room, you’re not just breaking objects; you’re smashing the expectations that society has placed upon you. You’re saying, “I refuse to be contained; I refuse to conform.”

So, my fellow kindred spirits, I invite you to pick up that sledgehammer with me. Let’s make our frustrations, our curiosities, and our uncontainable spirits heard. Let’s shatter the stereotypes that confine us and break free from the chains of conformity. Together, we’ll create a realm where curiosity reigns supreme, where smashing away societal norms becomes an act of empowerment.

With undying enthusiasm and optimism,
Ananya Shetty

Connect with me on Linkedin here. Would love to hear from you!

P.S: We’re looking for investments, franchise owners, mentors, guides, therapists and collaborations with corporates for emotional wellness. Please send me a personalised invite on Linkedin or write to me on authorananya@gmail.com if you think you can help our ambitious goal to transform emotional wellness in India.

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